The act of sending a commercial message via email to a group of people is known as email marketing. Every email sent to a potential or current consumer could be considered email marketing in the broadest sense. It entails sending advertisements, soliciting business, or soliciting purchases or donations by email. Typically, email marketing tactics aim to accomplish one or more of three primary goals: loyalty, trust, or brand awareness. Providing bulk email services with the goal of improving a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or persuading current customers to make an immediate purchase, and sharing third-party ads are all examples of the term. Bulk email marketing services in India is widely used. Services such as email template for digital marketing service are also widely used.