In 2021, businesses spent more than $49.5 billion on videos for marketing. These relatively simple videos are a powerful method of promoting your business, regardless of the type of business you’re in as a solopreneur, a small-business proprietor, or an agency’s owner.
You don’t need to create feature-length documentaries to get people’s attention through videos for marketing. Short-form videos are the latest trends because they catch people’s attention in a short amount of time and establish a connection with the viewers, and get your product or service in the hands of consumers.
What is Short Form Video?
In terms of length, a short-form video does not have a defined definition. The different social media platforms interpret “short” in different ways. The short-form video on Facebook can range between 60 seconds and 3 minutes long.
Short YouTube videos can vary from 15 seconds to 60 minutes. Similar restrictions apply to platforms such as TikTok, where videos can be between 15 seconds and 10 minutes.
Top Short Form Videos Trends to Watch Every Digital Marketer
1. Business Challenges
When the short-form videos first became popular via popular content that was based on music, dances, and sounds. Brand challenges are an excellent opportunity to get a shot of traffic, create a community and connect with your customers.
2. User Generated Content
UGC, also known as User-Generated Content (UGC), can be an affordable method of creating video content for your site or blog. Utilizing UGC to make your content can also give you a genuine feel.
3. Educational Videos
Educational videos with a short form are an excellent way to get customers on your brand’s website or site by answering questions.
As per Google, the global viewing time for educational tutorial videos includes words such as “for novices” and “step with step” as the subtitle is up over 65% year over year. This indicates that people rely on videos to improve their abilities, learn about products, and more.
So, companies must be able to make education the top priority in their marketing strategies to improve lead generation and build brand loyalty. Be sure to ensure that your videos are engaging.
Importance of Initial 10 seconds
It is said over and over and again that “content is the king.” However, it might be a surprise to discover that content from social media (short-form videos, in particular) can be captivating due to their ability to strike at the core of our attention span. Your videos have to be clear, concise, and grab the viewer’s focus in those first couple of seconds to keep viewers.
Your videos should be shorter than one minute and concentrate on engaging the viewers within the initial few seconds. Try to present your value proposition or provide it within the first three seconds.
Storytelling is an excellent strategy for social commerce. It boosts engagement and emotional connections and can help customers remember your brand. In addition, it can enhance the value of your product or service by more than 20%.
The stories you tell don’t have to be dull and heavily produced. Though the content should be focused on your product or service, it is possible to showcase your brand’s humanity by telling a story.
Target on Multiple Mediums
Each platform has its optimal dimensions for different types of content. The demographics of every medium are also different.
Therefore, optimizing your video to make sure it appears professional on every platform is logical. Remember that the better your video looks, the more engaging and conversions you’ll see.
When creating your videos, prepare for multiple channels at the beginning and master sizes and file formats for each channel.
Short form videos could boost your brand’s popularity shortly if you implement them correctly. A short-form video is a perfect way to increase your brand’s visibility on social media. However, you might not see the results you’re expecting if you aren’t sure what you’re doing.
These are the most effective short-form video techniques to get them to work for you. Utilize them, and you’ll be able to create top-quality marketing videos.