If you’re starting a local business, it’s critical to include digital marketing to reach out to more local customers. With the growing popularity of mobile searches and the effect of social media, a company’s online presence is a must. The pandemic and subsequent lockdown confirm this even more. Local businesses actively utilize digital marketing to connect with customers and provide services online. If you haven’t already, now is the time to start employing digital marketing for your business.
There are some significant specialized scopes of strategies that must be incorporated into your digital marketing efforts for local businesses to reach local customers.
Keeping long-term local business goals in mind is critical when developing a business marketing plan to help your small/new arrival business grow in 2022. People are advised to stay indoors and safe due to the COVID-19 pandemic. As a result of this pandemic, there is a high demand for digital marketing. Many digital marketing companies and experts in the market can help small/new businesses grow their sales channels. Digital marketing strategies assist you in securing your market position and growing your brand identity. Digital marketing plans will determine themselves from the crowd.
Here are the most valuable, inspiring Local business marketing statistics of 2021
- 41% of business owners rely on social media to increase sales.
- 74% of consumers use social media to help them make purchasing decisions.
- Before going to a specific website, 60% of consumers start their product research with a search engine.
- 92% of business owners think that having a website is the most valuable digital marketing approach.
- Customers who interact with a company on social media spend up to 40% more with them in the long run.
It is equally essential for local businesses to have necessary and up-to-date information more accessible to prospective customers. Unless you’re a small business owner with little experience in online marketing, this may all sound like gibberish to you.
Here are Significant Digital Marketing Strategies Implemented by Top Local Brands in India
Amul is one of India’s most famous and thriving brands. Amul has become a household name in the minds of Indian families due to its wide range of dairy products. Amul is one of the most successful Indian FMCG brands.
They always strived to offer their products at the most competitive prices. Because of its presence in every nook and cranny, it has become approachable in every home. They have not spent a lot of money on television advertisements. Instead, they now prefer to use social media to promote themselves and increase their presence. Facebook and Twitter are two of the most popular social media platforms for the brand.
- Whenever there is a big topic, we remember which brand already has a poster! Amul is everywhere with its opinion-based version of any cause or issue.
- To address any social situation, all of Amul’s topical creatives focus on the point of view of the masses. The ever-green Amul girl can be found in all of their content, as if she is telling the story from her point of view, making the brand more human.
Zomato has come a long way from its humble beginning in 2008. What began as a food review website has evolved into a major food ordering behemoth catering to the masses. Zomato is a large corporate company that serves over 65 million customers each month.
The brand’s ability to communicate easily has been the most important Zomato digital marketing strategy. Their ads have an engagingly unconventional tone, making them unbeatable in their niche. Interacting with their audience on a channel like Twitter has given everyone a lot of exposure.
Zomato has made significant investments in SEO. Zomato, a newcomer in the Irish market, required a detailed SEO and Search Marketing Plan. The goals were to raise brand awareness, increase sign-ups, increase app downloads, and encourage review writing. Under Search Marketing, I created six different campaigns. Identified weak SEO areas on the Zomato website and made suggestions to improve organic ranking.
Oreo is a well-known cookie that almost everyone enjoys. In this case study, we will investigate the marketing strategies used by Oreo to become one of the world’s leading biscuit companies.
Oreo employs content marketing to establish a presence in the minds of consumers. It ensures that the content is relevant and unique so that consumers can engage with and relate to it. The company also excels at topical content marketing, which is the practice of focusing on a specific topic to gain authority. The goal is to generate relevance to influence search engine rankings naturally.
Shaadi.com covers all aspects of marriage, including emotions and entertainment. They make unique hashtags and advertisement ideas to set themselves apart from other matrimonial websites.
It recently came up with #WoEkBaat to start celebrating the essential nature of love for Valentine’s Day. They took the time from a couple’s love adventure and used it to drive the interactions, all while going to celebrate their own landmark of 6 Million Great Successes.
It employs a strong marketing campaign to increase its range of products. It wants to believe in heavy marketing and has introduced a series of advertising campaigns to raise brand awareness. The company used a variety of advertising mediums and tools, including television, magazines, billboards, and social media platforms. It has paid special attention to its packaging, using modern and advanced technology to ensure adequate protection in terms of quality and taste.
The above-said startups implemented digital marketing strategies and made their brand more innovative by setting specific goals and working toward growing their business digitally. It is clear, more than ever, that digital media is no longer an option but rather a requirement. More importantly, a digital marketing strategy must be kept current, as an out-of-date digital marketing strategy is a waste of both money and time. To scale your business digitally, you should implement the Digital Marketing approaches that make your brand stand in the competition.
Believe Widely, promote locally
You can do a lot to optimize your digital properties for a local audience at little or no cost to your business.
The best places to begin are creating an optimized and localized website, optimizing your social media pages, and claiming your Google My Business listing. Following that, engage your local audience both online and in person. Respond to reviews and organize community-based events to boost your visibility and strengthen the bond between your brand and your audience.
Whether you run a business that relies heavily on local engagement or wants to improve your local marketing, then hire Digitactseed is an innovative branding and marketing agency that helps businesses grow online, offline, and across multiple platforms by creating memorable brand identities, activating online presence, and bringing brand engagement.