Social Media Strategies for Clothing/Fashion Start-up with Examples
If you operate a fashion brand or in eCommerce, you have a difficult task. Creating a social marketing strategy to compete in the ever-changing fashion industry can be difficult. Fortunately for you, we set aside a significant amount of time to examine various startups’ Social Media marketing strategies. If you run any startup business, the possibilities are your buyers are active on social network sites, regardless of their age, gender, or economic status.
The world of social media is a crowded space. It’s difficult for new businesses to stand out in a sea of pictures, articles, and live streams published every day. And it’s only getting more complicated. To be Frank, I’ve stopped and reopened my business accounts many times than I can count as a business owner. It can be challenging to demonstrate that publishing a selfie on Instagram has had any real business value, and you may feel like giving up.
If you’re starting an online fashion store, you’ve probably heard that you need to be active on social media to generate sales. The issue is that they don’t tell you how to do it. You’ll need a solid strategy, a new strategy for how you’ll use social media to promote your product. You purely need a solid core social media marketing strategy for fashion brands. Innovative social media engagement will enable you to reinforce your brand messaging, expand the visibility of your social media posts, and, ultimately, increase sales. However, the world of social media can be overwhelming because there are so many new platforms, algorithms, and trends to keep track of.
Some Important Stats About Social Media
According to a Shopify report, 86 percent of Indians accepted shopping online during the Covid, stating that e-commerce adoption has accelerated across age groups. According to the report, 40 % of the young generation who shop at online shops learn about brands through social media. 45% of middle-aged buyers use social media to learn about and explore brands. According to a new Bain & Company report, India’s social Media commerce market will be worth $70 billion by 2030. Around the world, there are as of now, 4.48 billion internet users active on social media accounts. That implies there’s a lot of space for improving engagement and revenue for any Startup. So we’ve compiled a list of fashion brands so you can analyze their marketing campaign strategies and create a successful fashion marketing campaign.
Rather than competing with fast fashion or designer clothing, MATTER promoted its brand on social media as a different value system. At the end of the day, They want to change consumer culture and instill the value of provenance. They Believe that where and why something is made is essential. MATTER combines modern fashion design with traditional textile production by artisans with this goal in mind. Every piece is a conversation starter and a part of personal identity due to the emphasis on making connections within the social media community and between customers and producers.
Bewakoof was launched as a clothing favorite clothing brand that invented Indian online marketplaces for reasonably priced purchases, and it has been running great since its inception in 2012. Bewakoof.com, on the other hand, has 4.6M Facebook followers, 581k Instagram followers, and a massive 10.6K Twitter followers. The significant difference in followers is due to the creative and diverse posts that Bewakoof posts on its various social media pages. However, its competitors have used identical posts across multiple social media platforms. It draws attention to how effective Bewakoof’s marketing strategy is, as evidenced by its online presence.
3. Lime Road
The Lime Road business strategy was primarily centered on social media. Pages on Facebook, Instagram, and Twitter aided Lime Road in gaining traction. Lime Road’s marketing strategy is said to be one-of-a-kind. Because the products on this website are all geared toward women, they shared a ton of stuff on their social media pages, such as beauty products and home furnishings suggestions. Aside from that, they engage in email marketing, which entails sending emails to users about various offers, new arrivals, etc. Lime-road has become more of a social media platform thanks to the scrapbook feature, allowing users to share their ‘looks’ with their friends via various social media platforms such as Facebook, Twitter, and Pinterest. Lime-road successfully increased user engagement with this feature because as users share their looks on social media channels, more people initiate conversations about the website.
Unlike other brands, Tiffany & Co. uses social media as a tool to spread its marketing messages. In a true sense, the contrary is happening. Tiffany & Co. is ranked first within the social media sphere in terms of adaptation and engagement. Not only that but Tiffany & Co. also released an engagement ring finder app in 2015. The app allows users to select ring styles and carat weights. They could even take a hand-selfie to try on Tiffany rings virtually and see how they look on their hands. Due to this result, their sales have increased by 20%!
Thinx makes leak-proof period underwear and other underwear items like thongs, leotards, and training shorts. Thinx has a reputation for bold marketing and speaking out against menstruation and menstrual equity cultural taboos.
Thinx wanted to raise brand awareness by using Facebook to reach out to people all over the United States, explain how their products work, and run a provocative creative message about what would happen “if cisgender men had periods.”
Through Facebook, Thinx boosted 1.3X in website visitors during the national campaign, with 68 percent new. With incredible creativity in ads to drive new visitors, Facebook was instrumental in increasing brand awareness. In fact, as a result of the campaign, Thinx brand awareness increased by 6% in the first 21 days.
Gamification is a fantastic way to get people involved in your community. Threadless creates a spirit of competition among artists by using it wisely. Artists then use word of mouth and social advertising to promote their work to their friends and family, resulting in more markets for Threadless. Contributing to the community, Threadless has managed to succeed in locating itself as a platform rather than just a brand by focusing on the artist, which is one of its massive popularity on social media, particularly Twitter. It is viewed as a group of designers who assist one another and the brand for the greater good of all.
UNIQLO is one of Asia’s most rapidly expanding clothing brands. The brand is known for producing high-quality clothing that helps promote everyday comfort, and it has a presence in almost all of the world’s major cities. UNIQLO’s winning formula is that the brand recognizes the power of digital marketing, which is reflected in how they utilize content and social media.
From Publishing stories regularly, they invested time and efforts on influence marketing with whom they collaborated and localized social media content. It is a business with a clear brand narration and ensures that its information accurately communicates its brand purpose and values, which ultimately helps them connect and communicate better.
Why is social media marketing significant for fashion?
Social networking can assist you in developing a stronger brand and increasing revenue. Furthermore, it could be your best friend when it comes to achieving fame. These strategies provide you with organic visibility, hype, and, ultimately, a desire in the minds of buyers to take a chance. It promotes your brand and draws attention to it. Not only that, but you can use it to distinguish yourself from the competition.